Book: The Discipline of Market Leaders

The Discipline of Market Leaders written by Michael Treacy & Fred Wiersema present several import concepts that we used in a large Nike project.

The book provides a business model based on three dimensions called 'Value Disciplines":

     1. Customer Intimacy
     2. Product Leadership
     3. Operational Excellence

and postulates that any successful business needs to maintain at least "acceptable" levels of performance in each of the three dimensions but would need to choose one of them to become a market leader in its field. The model suggests that if you truly want to excel in any of the three disciplines you will have to make sacrifices in the other two as these become mutually exclusive.

My Stories

Over the years I've learned to tell stories.  Some come across well and others fall flat.  I thought I should write them all and edit over time until they feel right.

How I got to Oregon Dellinger took care of me First team meeting with Bowerman Bowerman's Pranks From 9th on the depth chart to 6th in the nation Bowerman's Advice Amateurism

How I got to Oregon

Spain No, No, No Walk on

Dellinger's Care

Hello.
New Post

Bowerman's Pranks

Afraid
Pee
Worm
Hurdling
Wear Test

Bowerman: You can only do two things well

First freshman team meeting Statistically only 3 or 4 will still be on the team

From 9th to 6th

Depth Chart
First race
Hazing
Won first 7

Bowerman: Racing Advice

I was afraid of Bowerman, tried to avoid him
Others spoke so glowingly of him
I was going to run in the NCAA championships. I worked up the courage to talk to him
Just relax. All the work has been done. This is your reward for a great season

Steve Prefontaine: 1974 Football Civil War

In this photo taken May 29, 1975 (left to right), Matt Centrowitz, Steve Bence, Steve Prefontaine,
and Mark Feig pose with the Great Race trophy. This photograph was developed after
Prefontaine's death (5/30/75) from film shot with Prefontaine's camera.

Doug Binder posted the story I wrote about this picture.  Pre would have been 60 years old on January 25, 2011.